IDentity is in the Mind.

In bold text above is our slogan, which is directly reflected in our brands name & logo. Also known as IDM, "IDMENTO" represents "Identity is in the Mind”. In short your ID is Mental. Idmento is phonetically spelt [id-men-toe]. Want to hear it? Click on the top right speaker icon.

Our Mission?

With pride and a commitment to inclusivity, Idmento stands as a Veteran-black-owned company on a mission. Here at Idmento our mission is to empower individuals to embrace their unique identities and express themselves confidently through fashion. We believe that identity is not limited to external appearances but resides within the mind, and it is our goal to create clothing and accessories that reflect this philosophy.


By blending exceptional design, quality craftsmanship, and a deep understanding of individuality, we aim to create a diverse collection that resonates with our customers' innermost selves. Through our products, we aspire to inspire self-discovery, authenticity, and personal growth. All while fostering a sense of belonging and empowerment within our community.

UpDown Series

Embrace life's ups and downs, and never underestimate the power of self-expression. 

IDMENTO! Join Our Community.

At IDMENTO, we celebrate the beauty of each individual's journey and encourage the world to embrace the mantra that identity truly resides in the mind.